If you want to make an FAQ section that resonates with your customers, don’t just slap some ordinary questions and answers on a site page. Carefully think about what questions to include, consider who will answer (and how), and offer next-step solutions for when FAQs aren’t enough.
Tips for writing a good FAQ page
Use data to pick the right questions
Form clear criteria around responding
Offer multiple solutions
Track your progress
Make your FAQ page easy to find
